How do I do that? you might ask? Not surprisingly, it involves having a consistent presence through your blogs. The other thing it involves is avoiding blatant self-promotion in order to GET a job. Blogging, like networking is a subtle art form that requires both persistence and patience in in order to forge relationships.

 This is not to say that you can’t tell people that you’re looking for a new position, but just that you should refrain from writing ’Hire Me!’ postings.

Think about this for a minute. What are employers looking for?  Intelligence? Experience? Knowledge? Technical capability? Personality? Sense of humor? Yes, Yes, Yes, Yes, Yes and Yes!  They’re looking for all of these trait. 

How can you—the lowly job seeker—become visible to a given employer? One extremely effective avenue to use is to set yourself up in a blogging arrangement and blog, blog, blog. 

Let’s assume that you have a background as a CPA who specializes in the preparation of income taxes for both individuals and small-medium sized businesses.  How can you use your knowledge?  One very effective technique is to start writing articles about a variety of situations. Encourage readers to ask questions and answer them in future blogs.

 Yes, of COURSE this takes effort and time, but, you’re unemployed, so what else have you go to do anyway? Eventually, if you keep at it long enough, your reputation will spread, and you will achieve ‘expert’ status which can quite possibly lead you to a job offer, and a good one at that!